Himalaya Botanique

Clean ingredients for clean teeth.

The Ask:

As a part of my 2025 summer internship, my team was asked to audit Himalaya Botanique on Amazon, and provide recommendations for how to improve. I decided to tackle their content, and remade each piece of creative for their xylitol toothpaste.

A+ Content

Product Bullet Points

These will replace the “About this item” section on Amazon:

  • CLEANER INGREDIENTS, CLEANER TEETH: We combine herbal ingredients with Ayurvedic wisdom to give your teeth the care they deserve.

  • FLUORIDE FREE: By replacing fluoride with xylitol, an all-natural sugar, we’ve removed the chemicals that hurt your mouth more.

  • GREAT FOAM, GREAT FLAVOR: Our hand-crafted formula gives you the brushing experience you deserve.

  • FAMILY OWNED: We’ve been working to deliver trusted and effective oral care for over 90 years.

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