How long will social media as we know it last?

We've been told to believe that social media is an inevitable force. We've been told that the likes of Facebook, Twitter, and even LinkedIn are cornerstones of society. We also said that about MySpace and Vine.

In recent months, I’ve seen the word “enshittification” thrown around. It describes the process by which online spaces decline over time. For the Metas of the world, more content means more scrolling. But it comes at a cost.

I believe that people will inevitably get sick of mediocrity and start filling their time with things besides doomscrolling. We don’t want AI-slop content. We want old-fashioned human slop. Who cares if a photo lacks the perfect composition? At least it’s real!

People aren’t replacing Meta with different social networks. They’re replacing it with physical media, real-life conversations, and genuine community building. Eventually, we will get off the apps and into the real town squares.

Packaging is a unique opportunity for your brand to target consumers moments before the POS. Here’s why, and how your brand can take advantage.

Writing for other industries is hard. Here’s how I do it.

Social media is not traditional advertising. It just isn’t. For both, you need vastly different approaches

My take on 2024’s controversial Spotify Wrapped