The Problem:

Soul Prime had perfected word-of-mouth marketing, but struggled to define itself in an increasingly important digital space. 

The Insight:

Good food is no longer enough. People want feel like they’re in a food loving community.

The Result:

I made a creative brief and content breakdown for Soul Prime’s Instagram. This gave Soul Prime a plug-and-play approach for their next few months of content. My guide focused on ways to make the brand feel like a human running a kitchen, not a sterile resturant.