The Problem:

Soul Prime had perfected word-of-mouth marketing, but struggled to define itself in an increasingly important digital space. 

The Insight:

Soul Prime knows exactly who they are. They just need other people to know that. Their charismatic head chef was the perfect messenger for this, and the food sells itself. 

The Result:

I made a creative brief and content breakdown for Soul Prime’s Instagram. This gave Soul Prime a plug-and-play approach for their next few months of content.