Converse
Converse is a fashion brand primarily known for its shoes. It’s retro design is reminiscent of its original design, which was at one point used primarily on the basketball court. Today, the brand has plenty of mainstream appeal, and can be seen on the feet of teens and young adults across the fashion spectrum.
The Problem:
Heading into the holiday season, Converse needed new ways to differentiate itself from its competition.
The Insight:
As a shoe, Converse’s timeless design sells itself. The Converse brand, however, has a plethora of stories to tell. We leaned into one of those stories: a rich history of philanthropy.
The Result:
Our creative brief emphasizes key points in Converse’s history. Each point can be used for unique executions. This, coupled with modern-day philanthropic efforts, can help make Converse a top-of-mind brand again.
