The Problem:

While Pandya is a leader in AI and cyber security, he struggled to use that knowledge for thought leadership. 

The Insight:

While high-level, technical content is effective for that audience, thought leadership comes from boiling down complex topics into easily comprehensible bites. Pandya is a gifted communicator and global AI leader; he can talk about highly technical topics in engaging ways.

In personal branding, people must find their specific niche. While Pandya wanted to include entrepreneurship in his content, we knew that wasn’t his lane. Conversely, cybersecurity is under-discussed, and AI was still emerging during the summer of 2024. Pandya’s role as a leader at an AI company made him uniquely equipped to talk about the field with authority and swagger.

The Result:

To help Pandya start making content, I wrote him a distribution guide. We used frequently asked cyber security and AI questions as a springboard for informative, useful, and engaging content. By working with both Pandya and others at my agency, we found topics that were in line with digital conversation. By capitalizing on pre-existing discussion, I helped Pandya start his climb to thought leadership.