The Problem:

While Pandya is a leader in AI and cyber security, he struggled to use that knowledge for thought leadership. 

The Insight:

The world doesn’t need another “AI guy.” They need a real dude who can talk about tech like a normal person.

The Result:

To help Pandya start making content, I wrote him a distribution guide. We used frequently asked cyber security and AI questions as a springboard for informative, useful, and engaging content. By working with both Pandya and others at my agency, we found topics that were in line with digital conversation. By capitalizing on pre-existing discussion, I helped Pandya start his climb to thought leadership. Pandya’s personality then took us over the edge. We gave him opportunities to be funny, talk about his lived experiences, and act like your smart friend at the bar.